Colorshift is an upcoming exhibition at Columbia University's school of architecture by Benjamin Aranda and Chris Lasch of terraswarm with generous support from the owners of the billboard, FreshDirect, and Columbia's Graduate School of Architecture, Planning and Preservation.

"Color Shift" is an urban-scaled art project made by inputting a continuous stream of alternating colors into the FreshDirect video billboard, the largest in the country. These illuminations are recorded from different points simultaneously and presented in the gallery through a 3-channel, high-definition video as well as large format photographs.

Lecture + Opening
Monday, March 19, 2007 at 6:30pm
Wood Auditorium, Avery Hall
GSAPP, Columbia University
www.arch.columbia.edu/events

Color Shift
Benjamin Aranda + Chris Lasch
Terraswarm
with videos by Scott Kuzio and photography by Stefan Hagen

The lecture will be followed by an opening reception for Color Shift - on exhibit at Avery Hall, 200 Level through April 30th. Videos and photography exhibited on the lower level of Avery Hall at the GSAPP, Columbia University, from March 19 through April 30, 2007.

Broadcast Version
- Launch Applet

Terraswarm has written an algorithm to generate a sequence of color fields that has replaced the billboard's regular advertising feed. On a series of evenings in the months of February and March 2007 the billboard was illuminated, transforming the neighborhood around it.

The Color Shift algorithm dances around the color wheel, staying on a 25 degree color mixture for 30 seconds before transitioning 150 degrees across the wheel to another analogous mixture. This document was used as a "timecode" on site for knowing which color will come next.

Concept: Benjamin Aranda & Chris Lasch, terraswarm
High Definition Video: Scott Kuzio with Carole McClintok
Digital Assistant: Matthew Achterberg
Large Format & Digital Photography: Stefan Hagen
FreshDirect: Neal Bayless, Philip Emeott, Jim Moore, Dana Smith
Curator: Mark Wasiuta
Installation Support: John Ramahlo, Andrew Ballard
Special Thanks to: Anh Tuan Pham